What is the value of the content you create? How do you ensure the blogs, posts and articles you produce have a value to both you and the consumer - your audience. My guest Sonja is the co-author of 'The Valuable Content Marketing' and her mantra is 'Help, don’t sell. Show, don’t tell. Talk don’t yell'. She is warm and real and shares her knowledge generously - listen up.
The power of storytelling - yes - but is your identity woven from the stories told through the ages? Listen to Heather Smith of Story File and be inspired by the idea of having a chat over coffee with someone 100 years from now
What holds you back from being you on social media? How do you express opinion without offending? How do you deal with the naysayers? Stella Da Silva and Trisha Lewis have walked the walk - and share the inside story.
How to sell without feeling like a pushy sales person? Scotsman Craig Allen gives the simple answer - with a warm hug of storytelling skill and zero 'sales speak'. Receive the wisdom Inspired by his martial arts career and 40 years experience in sales and leadership. Yes, there is laughter.
If you think existentialism and philosophy have no place in the business world - think again. Victoria Doxat blends them skillfully. This episode explores identity, social pressure, self-determination and purpose. Sink into a fascinating conversation.
The more you understand the mind-body connection the better. All transitions can be tricky - and none more so than the chemical ones in our body. Move through and forward without self-sabotage. Lesley Waldron is all about empowering women through knowledge.
How to be more focussed in a distracting world? Your work-life balance, sense of well-being and productivity will all benefit from breaking default habits and building your focus muscles. Award winning international leadership and performance coach, Katie Stoddart talks about different kinds of focus, dopamine hits and practical small-step actions to take.
Thinking about creating an online course? Listen to this chat with hype-free course creator mentor Glen Long, and do your online course for the right reasons. Your course needs your voice - get it right and it is how people get to know, like and trust you. Is this the ideal marketing tool for marketing-phobes?
Do you need to spend hours defining your ideal client avatar and do you even need a niche? If you are frustrated with client avatar templates and want an approach that feels aligned with you rather than than a business template - you will be inspired by this fresh perspective on niche marketing from brand storyteller Stefano Capacchione.
Di Jones has cracked the power of storytelling on LinkedIn with her still and moving images. She is a photographer and LinkedIn mentor. Listen to her business owner story - full of learning and inner critic bashing positivity.