Make it Real

#116: Why asking ‘why bother’ is a lifesaver. With Jennifer Louden

May 12, 2022

Jennifer Louden is a personal growth expert and author of the bestselling ‘Why Bother’ – she is also a realist. We talk without self-help cliches about why and how you need to keep bothering – and why asking yourself ‘why bother?’ is crucial. A timely reminder to tap into your desires and ‘do’ - even when the world around you feels like a mess. As she says – ‘it’s time to get your bother on’.


In this episode we talk about:

  • How to keep growing after a long time in business
  • Why there are no secrets and silver bullet answers
  • The importance of letting yourself ask ‘why bother?’ when you feel lost or bored.
  • The 6-stages of bothering – a guide back to yourself
  • Remembering you have a life outside of work


A thought-provoking quote

From Jennifer’s book – Why Bother

“Taking action is about opening yourself to caring and learning rather than rushing to certainty, success, or pleasing others.”


Make It Real is the refreshingly real and really useful podcast for small business owners who are keen to learn from others but deliver with their own stamp and soul.  This show, hosted by the forensic ‘unsquasher’ Trisha Lewis, will equip and inspire listeners to show up and share - with fearless joy. 


Described as being like ‘sitting down for a natter and a cuppa with a pal’ - Trisha’s enthusiasm, curiosity and easy on the ears voice will pull you in - and her ability to pick fascinating guests and get the very best out of them - inspiring! There is natural humour and plenty of lightbulb moments that ping in real time. 

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