Make it Real

#54 Darren Slade - The Importance of your ‘Crikey Factor’

July 2, 2020

What a treat to pick the brains of a business editor for a newspaper group! Darren Slade is a journalist of 30 years experience who knows a thing or too about what makes a good story. We talk about how businesses can capture the attention of an editor - from the email subject line to the relationship building. We talk about the need for the human factor and we talk about the changing world of newspapers. Fascinating episode.

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